What does the market you are targeting look like?
Only the detailed questions are required for this section. Utilise our examples and FAQs to fully address each sub question.
(Use your working document)
Application Questions & Examples
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Below we have provided some frequently asked questions, so please be sure to refer to these first.
Q: How many markets can I target?
A: We advise inserting TAM, SAM, and SOM
Q: What is TAM/SAM/SOM?
TAM: Total Addressable Market (How big is the largest possible market?)
SAM: Serviceable Available Market (What proportion of the market fits you?)
SOM: Serviceable Obtainable Market (What proportion of that market can you reach?)
Q: Can SAM and SOM be the same?
A: It is very difficult to capture 100% of your serviceable addressable market. Even if you only have one competitor, it would still be extremely difficult to convince an entire market to only buy your product/service.